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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

by Al Ries Author and Laura Ries Author

From renowned consultant firm Ries & Ries, who have worked with a number of Fortune 500 companies, this primer will…

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