Who Are You?: Nintendo's Game Boy Advance Platform (Platform Studies)

This celebrates the enduring legacy of the Game Boy Advance, tracing its impact on video game culture nearly two decades after its launch. The device's marketing campaign, centered around the slogan "Who Are You?", aimed to evoke nostalgia by connecting players with beloved Nintendo characters and games. Despite the rise of more advanced systems, the Game Boy Advance continues to thrive through a vibrant community engaged in hacking, modifying, and creating new content. The work examines the device’s unique features as both a computational system and a cultural artifact, highlighting themes such as portability, social interaction, and the platformization of nostalgia. Ultimately, it argues that the Game Boy Advance exemplifies Nintendo's deep connection to nostalgic aesthetics and materiality.

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