The New Chardonnay: The Unlikely Story of How Marijuana Went Mainstream

Explore how marijuana shed its stigma and came to be embraced by new and unlikely enthusiasts, from “Chardonnay Moms,” to health and wellness fanatics, to aging baby boomers. Explore the economic, social, and cultural forces that have collided to create a frenetic gold rush mentality that has spurred new culinary trends, inspired innovative new uses for health, beauty and wellness, and attracted tens of millions in investor dollars while generating hundreds of thousands of jobs and untold tax revenue.

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