Crossing the Chasm

This updated guide explores the challenges of bringing innovative technology to mainstream markets. It explains the technology adoption life cycle, highlighting the gap between early adopters, who embrace new products first, and the early majority, who wait for proven benefits. The key challenge for businesses is to bridge this gap and drive wider adoption. Featuring new case studies and strategies tailored to the digital age, this edition provides fresh insights into high-tech marketing and commercialization.

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