That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

Once upon a time, brick-and-mortar video stores ruled. Late fees were common, video streaming unheard of, and widespread DVD adoption seemed unlikely. In 1997, Marc Randolph had an idea: renting movies online. He pitched it to his business partner, Reed Hastings, on their commute. Hastings was intrigued, and they founded Netflix.

Despite initial skepticism, Netflix grew to over 150 million subscribers. But its journey was tumultuous. Marc Randolph’s determination exemplifies how anyone with grit and instincts can change the world, even with a seemingly impossible idea.

This title goes beyond the inside story of Netflix. It offers insights into taking risks, dealing with disappointment, and understanding success. From idea generation to team building, it’s a compelling tale for anyone pursuing a dream.

(This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.)