Beatlemania: Technology, Business, and Teen Culture in Cold War America

Author André Millard’s Beatlemania offers a unique perspective on the band’s success. Unlike other books that focus on the Beatles’ skill and influence, Millard examines the relationship between the music business, recording technologies, and teen culture during the era.

Millard argues that the Beatles’ global recognition and influence were not solely due to their talent. Musicians, record labels, and fans interacted with music-making technology in new ways, making listening to records and the radio more accessible and enjoyable. Cross-Atlantic commerce also fostered the exchange of ideas and styles of expression, particularly among the middle and lower classes in the U.S. and the UK. Beatlemania provides a deeper understanding of the Fab Four’s impact on pop music and its long-term effects on the business and culture of pop music.

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