Sonic Boom: The Impossible Rise of Warner Bros. Records, from Hendrix to Fleetwood Mac to Madonna to Prince
by Peter Ames Carlin Author
Back in 1967, the new president of Warner Brother Records, Mo Ostin, laid out his strategy to turn the company around: Focus on the music, not the business. History proved this approach to be effective, and Peter Ames Carlin's book describes how it happened—and the wild crew of counterculture acts and culture that emerged into fame as a result, from the Grateful Dead to Joni Mitchell, R.E.M. to the Red Hot Chili Peppers, and many, many more. A business case study as well as a history of a generation of blockbuster music.
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