Vespa: Style and Passion

This book presents the official history of the iconic Vespa scooter, celebrating its 75th anniversary with rich visuals, including studio images, period advertisements, and rare archival photographs. Introduced by Piaggio in 1946, Vespa quickly gained popularity due to its compactness, functionality, and widely imitated design. From the 98 model to the Elettrica model, Vespa: Style and Passion traces the brand’s journey from its origins to today.

The book features dozens of studio images of significant Vespa models along with period advertisements, archival photographs, and images of Vespas in popular culture and motorsport. Mod culture, responsible for spreading scooter culture, is also highlighted with images of customized Vespas. This book showcases the brand’s design, showcasing its six-continent conquest.

(This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.)