Platform: The Art and Science of Personal Branding

This guide by digital marketing expert Cynthia Johnson teaches how to develop a personal brand, build an audience, and nurture followers.

In the modern world, personal branding is key to influence. This handbook explains how to achieve personal proof, social proof, recognition, and association to become an influencer. Johnson went from social media manager to influencer, entrepreneur, and marketing thought-leader in three years using her process of accelerated brand development, continuous brand management, and strategic growth. Readers will find answers on how their favorite influencers found their voices and built their audiences. The process is technical, creative, tactical, and easier than expected.

(This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.)