Guerrilla Marketing

This bestselling guide revolutionizes marketing for small business owners with innovative and actionable strategies. Originally published in 1983, the updated edition introduces modern techniques for gaining market share, including internet marketing and the use of new technologies like podcasting and automated systems. It also provides insights on targeting prospects and building repeat and referral business. Additionally, the book addresses management challenges in an era of telecommuting and freelance work. As a comprehensive resource, it serves as an essential tool for entrepreneurs seeking to enhance their marketing efforts and achieve success.

This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.