You're About to Make a Terrible Mistake: How Biases Distort Decision-Making and What You Can Do to Fight Them

This book covers problems in decision making, laying out nine errors or “traps” when it comes to effectively operationalizing decisions and choices. This book brings forth case studies to uncover how to avoid cognitive biases and flaws in decision making that affect even the most seasoned, smart business titans are liable to fall into. The book takes developments in behavioral economics and cognitive psychology to provide the reader with actionable skills and tools to making better, smarter decisions.