Choke: What the Secrets of the Brain Reveal About Getting It Right When You Have To

This explores the science behind why people often falter under pressure, whether in academics, sports, or business. It delves into the brain-body connection and how stress impacts mental and physical performance, explaining why even the most prepared individuals can "choke" when stakes are high. The author uncovers surprising insights about attention, memory, and the role of emotions in success, while revealing counterintuitive truths—such as why top performers are often more vulnerable to choking. Through accessible science, the work provides practical strategies to avoid these pitfalls and succeed in high-pressure situations, from standardized tests to career moments. It emphasizes how to stay calm and perform at your best when it matters most.

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