Don't Be a Nordic: Why Embracing the Scandi Lifestyle Won't Change Your Life

In this spunky rejoinder to the Nordic-lifestyle-fad, an ever-skeptical and sarcastic cultural critic declares that being Scandinavian isn’t all it’s cracked up to be. Sure, residents of Scandinavian countries have access to expansive public services and high “Happiness” rankings. But the obsession with hygge, IKEA, and subtitled Scandi noir TV shows has gotten out of hand. Set aside those think-pieces on the so-called “happiest nations on earth” and start learning why the Nordic nations are just as messed up as we are. And don’t even get her started on the winters! Funny and scornful, Jo never fails to entertain those who also raise an eyebrow at the latest fashion craze.

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