How Pleasure Works: The New Science of Why We Like What We Like

One of those fun popular science books where the author presents counterintuitive, even shocking claims, and then makes a compelling case that has you nodding along and seeing the world—and your place in it—differently. Psychology professor Paul Bloom tackles the question of pleasure—why do we desire the things we do, and, as importantly, why do some things just leave us cold? Using examples from across human experience, like the difference in value between an artistic masterpiece and a convincing forgery, his investigation shows that our pleasure is much less a matter of objective data from our senses, and more deeply rooted in our beliefs about the nature and origin of the things we desire. 

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