Queering of Corporate America: How Big Business Went from LGBTQ Adversary to Ally

A history of queer activism and the original erasure but eventual embrasure of LGBTQ individuals and culture by corporations and the mainstream. It all started with street protests and boycotts during the 1970s, speaking out for rights for sexual and gender minorities. In the 1980s, we see the people who worked for safe, affordable, effective treatment and care for AIDS. By the 1990s, corporate non-discrimination policies and domestic partnership benefits were on the cultural radar. And in the 2000s the world had changed so substantially that you could go to a Pride festival and see wall-to-wall corporate logos, with huge companies using their clout to promote marriage equality and oppose bathroom laws. How did we get from here to there? The story is very much one of boots-on-the-ground activism, and legal scholar Carlos Ball tells it with enthusiasm.

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