Thinking, Fast and Slow

In this international bestseller, renowned psychologist and winner of the Nobel Prize in Economics, Daniel Kahneman, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. By knowing how these two systems shape our judgments and decisions, we can begin to understand such things as: the impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, and the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation. Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking, offering practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of many accolades, including the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize.