Can you judge a book by its cover?

We’re revisiting another classic episode this week! Joe and Elly talk about cover design, how to make a book cover stand out, and how a cover communicates to its audience.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

If you hang in certain circles, you’ll frequently hear that “Publishers have all the money,” which is funny because bookstores get the largest percentage of each sale. But everyone has to pay their staff and operating expenses, and often it’s bewildering to watch even the revenues from your bestsellers dwindle into nothingness.

So this week on the pod, we look at that illustrious pie chart and talk about how it all disappears so quickly! Please feel free to eat pie during this episode.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

The publishing industry invests heavily in the logic that a new book hits hard out of the gate, has a third of its total sales before it’s published, a third of its sales in the following year, and the final third gradually across the lifetime of the book, until it gradually saturates and dead stalls. So this week on the pod, we look at how to make books sell forever.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

You published a book! Congrats! But… now what? How do you get your book in stores and libraries? Smoke signals? Pigeons? The answer is, as always, both simpler and more complex than you would think.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!