Tagged interviews

Why Are So Many Books So Mediocre? | A People’s Guide to Publishing

A reader asks a very straightforward question— why are so many books so mediocre? Is it a new trend? How do we measure quality?

Jane Friedman of the Hot Sheet joins us again this week to find the answers!

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
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The Burning Rage of a Dying Planet (with Craig Rosebraugh) | A People’s Guide to Publishing

Craig Rosebraugh, author of “Burning Rage of a Dying Planet: The FBI vs. the Earth Liberation Front” sits down with us to talk about how he became the spokesperson for the ELF, the FBI faking a book deal to gain intel, and publishing controversial materials.

Check out Craig’s book on our website.

Here’s a link to a (free) NYT article about Craig and the FBI.

Get the People’s Guide to Publishing here, and the workbook here!
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An Interview with Cierra Cook, owner of Spoke & Word Books in Milwaukie, OR. | Bookstore Solidarity Project

Welcome to the next installment of the Bookstore Solidarity Project! Every month, we’ll be highlighting indie bookstore owners and booksellers across the country (and beyond!)

After a little break in July for Zine Month, we are BACK with a new store for the Project!

Meet Spoke & Word Books, one of our local indies right nearby in Milwaukie (Oregon, not Wisconsin.) We got to chat with store owner Cierra on the podcast recently about all things bookselling and community, and here’s our other interview with them about the store itself!

Your name and pronouns?
Cierra Cook (they/them)

Tell us a little bit about the store and your community.
Spoke & Word Books is a new and used community bookshop in Milwaukie, just on the outskirts of Portland, OR.

We’re in historic downtown Milwaukie, which has been a pretty quiet area for a few years. There are some exciting new businesses that’ve opened in the last year or so, including a waste free shop and a new local cafe and grocery. We’re so excited to be a part of a resurgence of activity in downtown Milwaukie. Every community deserves a local bookshop that can curate a selection that serves them specifically.

While we have a broad scope as a community bookshop, including new, used, and children’s, we have a particular focus on genre fiction and queer interest, especially romance. When I was growing up I didn’t see myself in any of the books that were available to me, and now our mission is to make sure everyone has access to books where they can see themselves represented joyfully.

What got you into bookselling?
I started Spoke & Word Books as a pop-up shop, and it operated without a permanent location for about a year and a half before we transitioned to a brick and mortar. The idea for a bookstore came when I was doom scrolling towards the end of the pandemic. I remember feeling so lonely and discouraged, and scrolling endlessly online to try and find something good. One night I realized that I could DO SOMETHING good, since it seemed so hard for me to find a lot of positive things happening in my community at the time. I started Spoke & Word Books from my basement, selling new and used books at pop-up events and community festivals once COVID restrictions began to ease up.

It was honestly the perfect time to start a community based business like this. We had all gone through the collective trauma of COVID and the social justice awakening of 2020, and so many of us were looking for community.

A large part of what we do at the bookstore now is intentional community building. We host 2-3 events a week, including standard bookclubs and storytimes, but also oddball events like a release party for Taylor Swift’s new album, craft nights, and a 90’s Sleepover Party just for fun.

People can buy a book literally anywhere, but our goal is to create authentic connection and community that can’t be replaced by a tech company.

How did you choose your store’s name?
My husband actually came up with the name Spoke & Word Books. He refurbishes old mountain bikes into gravel bikes, and so Spoke & Word is a combination of each of our passions- biking and reading! It has another meaning as well- one of our earliest ways of explaining what kinds of books we wanted to carry was “books people talk about”. We are drawn to books that help drive discussion and community, whether that’s a book about how to get engaged in your local government (Democracy in Retrograde), or the latest spicy romance (The Pairing).

What’s something about your store that you think will surprise people?
In addition to running our bookshop, I’m also a City Councilor in my small city. I think a lot of us came out of 2020 realizing that our time is limited, and that there’s no better time than now to do the work that is important to you. In both my work at the bookshop and as City Councilor, the most important part of the job is making connections and supporting our community.

What are some of you favorite ways your community supports your store?
We have an incredible community of readers who have made our store what it is. Our customer support us by sharing reviews and recommending us to their friends, as well as donating books for our used inventory. We just launched a membership program in July that has already had a HUGE impact on our ability to stay solvent. The Milwaukie community has been so wonderfully supportive of the shop, and I’m grateful literally every day I get to come to work.

What are two books you can’t wait for people to read, or your current favorite handsells?
The Pairing by Casey McQuiston literally came out the day that I’m writing this, and it’s my favorite book of 2024, hands down. McQuiston is the absolute GOAT of romance, and The Pairing is their best work. It’s about two chaotic bisexuals rampaging through Europe on a food and wine tour, and would be my first recommendation for someone who thinks they don’t like romance (and anyone else too!). In addition to being just categorically one of the best written romances of all time (fight me), one of the main characters of The Pairing is non-binary, and their relationship to their gender and sexuality made me feel so seen. Beautifully written, deliciously queer, and just plain lovely.

I’m also really loving talking to folks about Democracy in Retrograde by Sami Sage and Emily Amick. So many of my customers have been anxious, frustrated, and scared about the presidential election this year. Democracy in Retrograde is part civic engagement primer, part self-help book, and helps people get past the anxiety of the national political landscape and learn how to engage where they can actually make a profound difference- in their local communities. We’re hosting a book club for this book, and my hope is that folks leave with a new inspiration and practical tools for getting involved in their local school board, city, or county leadership.

How can customers who aren’t local shop your shelves and support you?
You can support Spoke & Word Books by shopping online at www.spokeandwordbooks.com! We can ship books straight to your home through our partnership with bookshop.org!

Anything else you’d like to share?
Thank you so much for the opportunity to share! <3<3<3

Be sure to follow Spoke & Word on their Instagram, Facebook, and Tiktok, and listen to their podcast episode here!

You can read our other Bookstore Solidarity Project posts here!
And click here to get a copy of How to Protect Bookstores and Why.

How do you become a neighborhood bookstore? w/Spoke & Word Books | A People’s Guide to Publishing

This month for the #BookstoreSolidarityProject, we hung out with Cierra, owner of Portland-local bookstore Spoke & Word! We talked about bookselling, strategic romance and genre placement, and how much of a fan Joe’s doctor is of them.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

What is a Hybrid Publisher? (starring Jane Friedman) (A People’s Guide to Publishing)

What is hybrid publishing? What is it a hybrid between?

Halfway between traditional publishing and service providing, hybrid publishers have come to mean a lot of things—from a rebranded vanity publishing to a co-investment model with superior royalties, and it’s often difficult to tell the difference until you are familiar with the players involved. This week Jane Friedman tackles these difficult questions.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

The All New Henry & Glenn Comic (is back!) (A People’s Guide to Publishing)

Ten years later, the greatest love story every told is back. Featuring an extensive interview with Tom Neely and Justin Hall, we take a deep look at “punk rock Bert and Ernie” where our anti-heroes celebrate toxic masculinity in full color for the first time. Is that Stephen King performing a pet funeral? Is that a joke about Lemmy? How many comic sight gags can you spot in 32 pages? Justin takes a deep look at how his comic students don’t know who Henry Rollins or Glenn Danzig are but can appreciate the book’s queer themes and social commentary.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

What is a Small Press Publisher? (starring Jane Friedman) (A People’s Guide to Publishing)

Jane Friedman is back!

During a recent phone call, we asked her how she defines “independent publisher” and her answer was “we know it when we see it.” “Indie” has grown to mean “dependent on Amazon” and Orwell would be proud. In the past decade, publishing has become overwhelmed by jargon. Well you might say that it goes back much further than that (and we probably wouldn’t disagree), but the jargon that is designed to intentionally obfuscate has grown considerably to the point that we have to define things like “small press publisher.”

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

Read an excerpt of Utopian Witch, and Q&A with Justine Norton-Kertson!

Once upon a time, Justine Norton-Kertson corrupted young minds by teaching high school history, civics, and economics from a leftist perspective, then spent almost a decade as a community and union organizer. Nowadays, Justine continues working to corrupt the youth, primarily as a publisher, author, screenwriter, and podcaster. They founded Android Press and Solarpunk Magazine in 2022 and are editor-in-chief for both.

Most recently, Justine wrote Utopian Witch, a book of solarpunk rituals, spells, and practices for radical action towards a positive future.

Read on for our interview with Justine, where they talk about writing, working with us Microcosm folks, and what they’re working on next. Below that, check out an excerpt from the book!


What inspired you to write your book?

Utopian Witch is inspired by a deep sense of urgency and a profound belief in the power of community and individual action. I’ve always been passionate about environmentalism and social justice. I’ve also been a practitioner of witchcraft for decades, and early on was inspired by the feminist and social justice oriented craft taught by Starhawk. I began to see clear connections between the principles of solarpunk—a movement that envisions a sustainable and equitable future—and the transformative power of magick. I also noticed quite a few other folks in the solarpunk movement who practice some type of witchcraft or other new age spiritualities.

The idea that we can blend practical, real-world actions with spiritual practices to effect change is incredibly empowering. In solarpunk, I found a philosophy that not only addresses the ecological and social crises we face but does so with a spirit of radical hope and creativity. It’s about imagining and building a world that works for everyone and respects the Earth. In the same way, as a witch I’m familiar with the power of intention and ritual in shaping our reality. By combining solarpunk ideals with magickal practices, I saw an opportunity to create a resource that could inspire others to take action, both spiritually and practically. I wanted to provide tools and spells that could help people feel empowered to make a difference, to feel connected to a broader movement, and to envision a utopian future where humanity lives in harmony with nature.

Writing this book was my way of weaving together my passions for the environment, social justice, and magick into a cohesive guide that could help others on their journey. It’s about creating change on both a personal and collective level, using the power of witchcraft to fuel our dreams for a better world.

What was it like to publish with Microcosm?

Publishing with Microcosm has been such a great experience. This is my first time publishing a book from the author’s side of the table. I’m also editor-in-chief at Android Press, so I know how challenging the editorial process can sometimes be. But working with the folks at Microcosm has been so easy and enjoyable. My editors were incredibly helpful in so many ways, from working through the best way to structure the book to helping ensure the prose reads well and has the intended impact. I can only hope my future publishing experiences as an author are equally positive.

What was the submission/query process like for you?

I thought the submission/query process was easy and straightforward. The Microcosm website outlines really clearly how to submit a query. I was actually surprised how quickly I heard back with a positive response, because I know how long the query process can often take. Whether it’s with agents or publishers, they usually have no less than a mountain of queries and manuscript submissions to sift through. 

What else have you written?

I actually spend a significant amount of my free time writing. I’m about 40,000 words into the first draft of a book about the influence of nerds and the evolution of nerd character tropes in horror movies. I also write a lot of fiction, actually more than I write nonfiction. I recently had a short story called “Rabbits, Rivers, and Prickly Pears,” published in World Weaver Press’s Solarpunk Creatures anthology and another short story called “Do Me Out” that was published by Utopia Science Fiction Magazine. That one’s an apocalyptic hopepunk story set in Oregon’s Columbia River Gorge. I’ve written a couple novellas in the climate fiction and horror genres that are in various stages of revision or querying, and I’m currently co-authoring a climate fiction novel that blends surrealism, zombies, and solarpunk’s focus on DIY culture and climate solutions. But wait, that’s not all! I’ve also co-authored a horror script that is about to start being pitched to producers. Fingers crossed!

What are you currently reading? 

I’ve definitely been on a horror kick lately. I’m currently reading an eldritch horror novella by P.L. McMillan called Sisters of the Crimson Vine, about a cult of nuns who grow their own grapes to make a mysteriously intoxicating wine. And they really hate the Catholic Church. I also just bought Paul Tremblay’s latest novel, Horror Movie, which just published this week. I haven’t started reading it yet because I’m trying to finish Sisters of the Crimson Vine first, but I’m really excited to dive into Tremblay’s latest.

What’s the best book you read in the last year?

Full disclosure, this is a book my publishing company, Android Press published, but even if that weren’t the case, this would still be my favorite book I’ve read this year. The book is a novella called “The Year of Return,” and it’s the debut by Ghanaian author Ivana Akotowaa Ofori. It’s a chilling yet hopeful ghost story about the ghosts of Africans who were captured and died during the Middle Passage who rise up from the depths of the Atlantic Ocean to seek various forms of revenge on the ancestors of their captors and killers. 

What’s next for you? 
I recently finished the manuscript for a follow up to Utopian Witch that’s about using tarot cards as a community tool in the fight to build a better world. And I’m really excited about diving into the editorial process for that next book. I also recently helped start a production company called Nerd Horror Media (@nerdhorror on TikTok and Instagram), and am keeping my fingers crossed that we’re able to secure funding to produce our first independent horror film.

Here’s an excerpt from Chapter 2 of Utopian Witch called “Radical Hope, Radical Politics, and Punk Magick”

Before we move on to solarpunk spiritual practices and spells, a look at the relationship between radical hope, radical politics, and magick deserves something of its own discussion. Over the years, one question I’ve heard with some frequency, particularly from those who are discovering solarpunk for the first time, is how a genre that’s all about utopia qualifies as punk. It’s a fair question. Afterall, aren’t punks rude people who listen to loud and angry music? Aren’t punks those crude and obnoxious anarchist kids sitting in the gutter with ukuleles and face tattoos, asking for change and leftovers? Even in science fiction literature and fantasy literature, -punk is all about resisting, rebelling, and fighting against corruption even if the odds are insurmountable.


So where’s the punk in utopia?


The first part of the answer to that question is, despite its utopian focus, solarpunk is no different than other -punk literary genres in that resistance and rebellion are foundational elements. In his 2014 article, “Solarpunk: Notes Toward a Manifesto,” Adam Flynn, one of the early writers and thinkers on the solarpunk genre, asserts that “There’s an oppositional quality to solarpunk, but it’s an opposition that begins with infrastructure as a form ofresistance.”28 This is evident in the genre’s focus on dismantling fossil fuel infrastructure in developing and expanding renewable
energy infrastructure.


Seven years later, in the summer of 2021, “A Solarpunk Manifesto,” was published online by Regenerative Design, a permaculture training, consulting, and design firm. That article
places the -punk in solarpunk within the well-established tradition of resistance. “The ‘punk’ in solarpunk,” it says, “has to do with rebellion, counterculture, post-capitalism, decolonialism and
enthusiasm.” That statement reflects solarpunk’s well-established stress on the expected parts of punk: nonwestern cultures and radical, liberatory political theory and praxis.

The last couple words in the above quote—“decolonialism and enthusiasm”— point us in another direction, toward the idea that hope is punk as fuck and is capable of representing the -punk in solarpunk all on its own. In that vein, Regenerative Design’s solarpunk manifesto continues: “We are solarpunks because optimism has been taken away from us and we are trying to take it back,” and “we are solarpunks because the only other options are denial or despair.”

Since we live in a dystopian reality, we’re robbed of our optimism and often see hope as naivete. As a result, we’re engaged in a struggle to restore that hope, because without it, we can’t win. Put more simply: in a world full of despair, hope is an act of rebellion in its own right.


But the hope of solarpunk isn’t a naive hope. We aren’t talking about blind faith or uncritical Pollyanna optimism. Rather, the hope implicit in solarpunk is what University of Chicago philosopher Jonathan Lear termed “radical hope,” and what NYU research professor José Esteban Muñoz argued is a key component of queer utopianism.


So what is radical hope? It’s the kind of hope earned through oppression and struggle, and in the face of annihilation, at the hands of seemingly insurmountable force. It’s a hope that, faced with cultural or environmental collapse, enables us to keep moving forward day after day, to keep working toward a better world, to keep demanding utopia, and to keep resisting and struggling, even in the face of overwhelming odds.

While on the surface this may seem like naive optimism, it’s not. Instead, radical hope is the realization that if we’re to go on at all, then hope in resistance and radical system change is our only option.


That sure sounds punk as fuck to me.

Radical hope doesn’t only fit the punk ethos and drive the activist spirit. It’s also an extremely valuable tool for solarpunk witches and the practice of punk magick. There is, in fact, a direct relationship between radical hope and practicing magick.

At its most simple, magick involves four basic steps:

  1. feeling a strong, guttural, and visceral desire for something,
  2. generating the willpower to make it real,
  3. using those feelings to build up a bunch of powerful energy,
    and
  4. focusing that energy into a visualization related to the
    target of your magickal work.


For witches, radical hope provides a source for the guttural, visceral desire that is fuel, fire, and spark for our magickal spellwork. When your spiritual hope draws its strength from a lifetime of struggle and oppression against insurmountable odds—a reality for most witches—you’re more likely to have a deep well of strong feelings, desires, and righteous anger to draw upon when building energy
and power for your spells.

And that is the punk magick of radical hope.



Justine Norton-Kertson lives in rural Oregon with their partner, puppies, cats, goats, and bunnies, where they enjoy gardening, kayaking, writing, and making short films. They can be found online on Instagram and TikTok @utopianwitchcraft, or at www.justinenortonkertson.com.

Does a radical, solarpunk utopian sound like your jam? Check out Utopian Witch.

Can booksellers increase bonding over Corgis? Janet Geddis of Avid Bookshop (People’s Guide to Publishing)

Publishers often think of booksellers as our frontline marketing force; the people who we outsource our jobs to. This week, Janet Geddis of Avid Bookshop does a great job of outlining the actual role that bookstores play in a daily role. It’s more matchmaking than pushing the newest thing on some poor, unsuspecting browser. It’s a deep game of familiarity that ultimately results in hilarity of two people of disparate backgrounds relating to each other in the store at the same time. Publishers interested in taking her up on her “Hang out in my store and learn what bookselling entails” offer, get in touch!

And if you haven’t seen it yet, here’s a link to Avid’s Solidarity Project interview.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

How do you organize a Cat Party? w/ Katie Haegele (A People’s Guide to Publishing)

Katie Haegele has been passionate about cats for decades. They have been some of the most meaningful relationships in her life. This time around she’s organizing other people to share the most touching, heartwarming, wacky, and unbelievable stories about the behavior and emotional range of cats in her eighth book, Cat Party!

Get the People’s Guide to Publishing here, and the workbook here!
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