Tagged business of publishing

Who is the book’s client? (A People’s Guide to Publishing)

When you are working on someone else’s book, there is frequent confusion about who has the final say. Many people consider the author to be the final authority on decisions. Others look to major account buyers who essentially gatekeep the book within the industry. Yet others would look to readers themselves. This week on the pod, Joe and Elly discuss these issues and how to navigate conflict when developing a book or differences of opinion emerge!

Get the People’s Guide to Publishing here, and the workbook here!
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How do you make a book’s sales last forever? (A People’s Guide to Publishing)

In traditional publishing, sales are thought of as a steep upward curve, a peak, falling action, and a steady plateau, moving slowly downward towards the book’s “resolution” and “conclusion.” Jokes aside, this week Joe and Elly talk about how you can break this cycle and make book sales last forever.

Get the People’s Guide to Publishing here, and the workbook here!
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Bookstore Solidarity Project: Copper Dog Books of MA

Copper Dog Books didn’t set out to be controversial; just a lovable weird bird next door to spooky Salem. However, some of their customers don’t understand the curatorial powers of the bookstore and attempted to overwrite values. This week, in the latest installment of our monthly Bookstore Solidarity Project, we feature another store who carefully selects how to tell their own story.

To see Meg’s other interview for the Bookstore Solidarity Project, click here!

Get the People’s Guide to Publishing here, and the workbook here!
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How Do You Get A Job in Book Publishing? (A People’s Guide to Publishing)

This is the question that just about everyone actually wants the answer to, beneath all of their qualifying questions: where are the jobs in publishing? Where is my job in publishing? So this week on the pod, we unpack the leverage of jobs, how to prepare yourself with job skills, and making yourself attractive in the workforce.

Get the People’s Guide to Publishing here, and the workbook here!
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How Do I Protect Bookstores? (with Danny Caine) (A People’s Guide to Publishing)

Every trip out of the house results in sad looks from strangers about how nobody reads anymore or how the bookstores are all gone. It’s not uncommon for us to tell people about thriving indie bookstores in their own towns and how sales at independents are up with more stores since 2007! This week on the pod, we welcome back Danny Caine to talk about his brand new book How to Protect Bookstores (and Why)!

Order your own copy of How to Protect Bookstores and Why here. (And here are Danny’s other book and zine!)

Get the People’s Guide to Publishing here, and the workbook here!
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How Should You Utilize Profit & Loss Statements? (A People’s Guide to Publishing)

For most publishers, profit and loss statements are either an afterthought, something they “don’t have time for,” or a ritualistic capitalistic enterprise that they want nothing to do with. This week on the pod, we feature an extra-long episode about how to learn from them, what they can be best utilized for, and how to sort out the information from success or failure to do it better next time.

Get the People’s Guide to Publishing here, and the workbook here!
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Do Smaller Publishers Have Different Economic Models? (A People’s Guide to Publishing)

Much ink has been spilt over the illusion that big publishers have different economic models. The reality is that larger publishers benefit from scale but the economic models are the same. What does that mean? More books gets more access and streamlines costs and departments, but when it comes down to each book, well…check out this week’s episode!

Get the People’s Guide to Publishing here, and the workbook here!
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How Can Publishers Expand Adult Reading? (A People’s Guide to Publishing)

You can read many academic articles about the need to get more people reading and how wonderful this would be for critical thinking and education. But most publishers focus on fighting over the exact same shelf space at the exact same stores. So this week on the pod, we talk about how to reach new people with your books and turn them into readers!

Get the People’s Guide to Publishing here, and the workbook here!
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Why make masturbation graphic? An interview with Vic Liu (A People’s Guide to Publishing)

Vic Liu’s Bang! delivers a walloping dose of information about masturbation; probably more than most readers have ever thought about it. And we think that considering it in more depth is a good thing. So this week we talk to Vic about what led her to pursue talking about these things in public.

Get the People’s Guide to Publishing here, and the workbook here!
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Queer Affirmations (An Interview with Joe Carlough and Ally Schwed) (A People’s Guide to Publishing)

It started as a joke at the kitchen table at 7 AM before AWP. We were looking at the many books of “helpful sayings” that really didn’t say anything at all besides repeating unhelpful wisdom of olde. We realized how heterosexual these platitudes were and before long Joe announced “I’d love to write the queer version of this book!” and here we are, less than two years later!

The Queer Affirmations Coloring Book is in stock now! Get it here.

Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!