What do books and sneakers have in common? w/ CLASS bookstore (A People’s Guide to Publishing)

CLASS bookstore is probably the most talked about bookseller in the U.S. in 2024. They know how to build a hype machine and get people talking about them. Publishers pressure their sales reps to get books in there. What is different about them? And the big question—how do they utilize fashion marketing to make books dope?

Check out our other interview with CLASS here.
And the rest of the Bookstore Solidarity Project posts can be found here.