Microcosm develops agile new systems for publishing and distribution programs

Microcosm Publishing has developed new internal buying, sales, and marketing systems for their publishing and distribution catalogs, tailoring their efforts across all departments to work more flexibly, efficiently, and more responsively to reader taste and customer demand.

With an eye toward seasonality as well as prioritizing curiosity and steady growth over quick trends, Microcosm’s new strategy will allow the press’s operations to focus on and more keenly track its strengths, such as titles on nature, the outdoors, and survival; mental health and neurodiversity; witchcraft, astrology, and metaphysics; mushrooms, gardening, wild foods, and more. Microcosm founder, publisher, and CEO Joe Biel explains, “We’re adjusting our strategy to focus on subjects by month; essentially, we are treating all months like holidays to synchronize our sales, marketing, and purchasing departments, so the offerings are streamlined. This will allow us to accentuate the strength of our thematics and create a throughline from marketing to sales, and to manage the over 10,000 stores we added as customers over the past four years.”

Says Microcosm co-owner and vice president Elly Blue, “We’ve set aside publishing’s cynical tendencies to chase bestsellers or churn out large quantities of dreck. Instead we’re staying true to our values while serving the diverse needs and interests of our readers. We spent the past year running the numbers on what subject matter our customers want so we can give them more of that and evolve along with their interests, while building up our stable foundation to support our workers and mission. Want to go mushroom foraging by bicycle and then prepare a vegan feast? Start a co-operative coven consultancy? Get high, get sober, or get help turning your trauma into wisdom? We’ve got you.”