Promote Your Book: Spread the Word, Find Your Readers, and Build a Literary Community

So you’ve written a book—now what? Your next step is to find your readers and get that book into their hands.

Eleanor Whitney, author of Quit Your Day Job, offers perspective, practical advice, and checklists for shepherding your new book into the wider world. Traditionally published, self-published, and hybrid authors alike will benefit from these accessible tools and frameworks. No matter what kind of book you’ve written or where you are in the writing or publishing process, you can always build a community of readers, strengthen your literary support system, and have fun doing it.

Combining her deep marketing and community-building knowledge, Whitney also interviews a variety of authors and publicists writing in different genres about what worked for them and what they learned the hard way. She walks readers through creating and executing a plan to promote their book on their own terms, with whatever resources and time they have available. She provides a timeline of promotional activities to consider before and after publication, while reminding us that publicity is a long game that you can begin well before your book is finished and continue long after its release. Ultimately, promoting your book is about connecting with a reader through ideas that inspire you both. And that is something we can all do.